Crew Frame Media runs LinkedIn for commercial trades businesses. Someone on site sends us a few jobsite photos a week from their phone. We write the posts, publish them, and then reach out directly to the general contractors, project managers and estimators who decide who gets the work — from your profile, in your name, with every reply handed straight to you. There is no filming and nobody comes off the tools.
Crew Frame Media was started by an electrician with four years on residential, commercial and multi-story projects. Someone who has been on the jobsite at 6 a.m. and watched how commercial work actually gets handed out.
Fleet accounts, property management rosters and GC bid lists go to whoever the decision-maker already knows. The best crews don't always win the best contracts. The best-connected ones do. A shop doing better work two blocks away often never hears the job was available. Most marketing agencies sell trades businesses Google ads for homeowner calls, which is a different problem entirely. This company was built for the commercial side.
It also means the posts sound right. The person writing them knows the difference between a panel swap and a service upgrade, so what goes on your page reads the way a contractor talks.
Plenty of agencies post the same kind of thing three times a week and call it consistency. We run three separate tracks instead. An estimator building a bid list and a journeyperson looking for a new shop want different things from your page, so we write for both.
Here is a fact about LinkedIn most agencies won't tell you: a company page cannot send a connection request. Only a person can. So if you want to do more than wait to be noticed, the outreach has to run from the owner's profile — and that is exactly what this does.
We build a named target list for your business: the estimators, project managers and purchasing agents at the GCs in your area, plus the property and facility managers who hand out standing work without a bid. Then a steady stream of connection requests and short follow-ups goes out from your profile each week, in your voice, at a volume that stays well inside LinkedIn's comfort zone. When somebody replies, we text it to you the same day. You take the conversation from there, because they're your contracts.
The profile itself gets rebuilt to hold up when they look you up: headline, banner, about section, featured work, plus posts written in your voice and never duplicated from the company page. The posts are why the outreach lands. A request from a shop that's shown twelve jobs this quarter gets accepted. A request from a blank page gets ignored.
Most trades businesses have the same second problem: finding good people. A job posting is you waiting for the right journeyperson to walk past. We go the other way: licensed trades and serious apprentices in your area, found by ticket, current shop and work history, and messaged directly from your profile — the same way good guys have always been poached, done systematically instead of at the supply house counter.
We still write the posting properly — the ticket, the work, the crew, the pay range, and why your shop is worth leaving another one for — but the posting backs up the outreach instead of doing all the work alone. Candidates who reply get handed to you the same day.
Most contractors quit LinkedIn over the production side rather than the writing. Camera crews, shoot days, scripts to memorise. We took all of that out. On LinkedIn, posting steadily matters more than posting polished.
A few shots a week from whoever's on site. One of the work, one of the setup, one of the crew. Straight from the phone to us.
The three posts each week cover different ground, so your page is not repeating itself.
Three posts a week, on schedule, on both pages. You never log in unless you want to.
Weekly targeted invitations to the GCs, project managers and estimators in your market.
Connection requests and follow-ups go out from your profile to a named target list, week after week. When a PM or estimator replies, it lands on your phone the same day. You close it — they're your contracts.
Confidential sites and clients are flagged at the start and never posted. If your crew goes quiet for a week, we hold a buffer of unused photos so the schedule never goes dark.
A property management roster spot, a fleet account or a steady GC relationship is worth tens of thousands a year, and it recurs. Fifty homeowner calls take more chasing and pay less. This service costs a fraction of what one landed account returns for every year it stays on the books.
Here is how the funnel runs: 300-plus targeted connection requests a month to the decision-makers in your market. A share of them accept — more when your pages show real work, which is what the posts are for. A share of those turn into conversations, and a handful of conversations a month is how a shop ends up on bid lists it was never on before. We don't promise contracts, because nobody honest can. We promise the top of that funnel runs every week whether you think about it or not.
Everything on the company page: three posts a week from your photos across all three tracks, weekly targeted invitations, page build-out, enquiry monitoring and a monthly report.
The full system. The company page proves the work. The owner's profile carries the relationships. And every week, connection requests go out from that profile to a named list of the GCs, PMs, estimators and property managers who award work in your market — with replies texted to you the same day. This is the tier where the account stops waiting to be found. Outreach can only run on this tier, because company pages can't send connection requests. Only people can.
If the LinkedIn work sends someone to a site that is out of date or shows no commercial projects, it works against you. We build a proper contractor site with services, a project gallery, coverage area and a working contact form. One-time project, not a monthly fee. Quoted on the call.
No setup fee · Month to month, cancel any month · No production budget, no filming days · Monthly reporting. Full pricing walked through on the call.
A few minutes a week. Someone on site sends photos, and that is all we need from you. There is a short call at the start to get your services, trades and target markets down, then a monthly check-in if you want one. No approvals queue unless you ask for one.
Whoever's already there. The owner, a foreman, a journeyperson. Phone photos are fine. Posts that look like they came off a jobsite tend to do better than studio shots.
We chase it, and we keep a buffer of unused photos so the schedule never goes dark. In practice one person on site ends up being the one who sends them, and it becomes habit inside two weeks.
Only if you want it that way. Most owners hand it over completely after the first month. Until then you get the week's posts in advance and can kill anything.
Two clocks run at once. The outreach clock is short: requests start going out in week one after a short warm-up, and the first replies typically land inside the first month. The bid clock is longer, because commercial work turns over on quarters — a PM you talk to in March calls you when a sub falls through in June. The outreach is what makes sure you're the one he thinks of.
The messages go out from your profile in your voice, and you see the sequence before it ever runs. Nothing is improvised on your behalf: it's a short, plain introduction and follow-up that you've read and approved. The moment anyone replies with something real, it goes to you and you're the one talking. We open the door; we don't do your business for you.
Straight answer: automated outreach sits outside LinkedIn's terms of service, and any agency that tells you the risk is zero is lying to you. We manage it the way careful operators do — volumes kept well under the platform's thresholds, a gradual warm-up on every new account, and your account running through its own dedicated Ontario connection rather than anything shared. Restrictions are rare at those volumes, and we put the risk in writing in the agreement instead of pretending it doesn't exist.
You tell us which sites and clients are off limits and we never post them. Plenty of commercial work is under NDA or client-sensitive, and we work around it.
On the call we build your actual target list, live — the GCs, PMs and estimators in your area we'd be reaching out to, by name and company. You'll see exactly who you'd be in front of before you spend a dollar. Then we cover what goes on your page and what the first 90 days look like. If it isn't a fit, we'll say so on the call.